Education

Apprenticeship enquiries and recruitment

Win the employer and sign up the apprentice, around the clock

For a training provider the hard sale is the employer, and the first to respond usually wins. An apprenticeship assistant answers instantly, day or night, and works out on the first message whether it's talking to someone who wants to do an apprenticeship or an employer who wants to hire. It runs two funnels from there. Prospective apprentices get clear answers on what you offer, entry requirements and start dates, then get captured as a lead. Employers get the worry taken out of it, how it works, what you handle for them, a rough sense of cost, and the offer of a quick call. Because apprenticeship funding and rules change so often, it never states a figure as fixed fact. It gives a plain-English overview, points to the current gov.uk guidance, and routes real decisions to your team.

How it works

Here's what a real conversation with your Apprenticeships assistant looks like.

Apprenticeships

AI assistant

I run a small plumbing firm. How much would an apprentice cost me?

Good question, and for a lot of small employers the answer is less than they expect. There are two separate things to think about. The training itself is often fully funded for a younger apprentice, so that part can be £0 to you. You'd always pay the apprentice's wages though, at least the apprentice or age-appropriate minimum wage. The exact funding depends on your size and the apprentice's age, and the rules changed recently, so I won't quote you a fixed figure. The best next step is a quick call with our team who'll confirm the current position for you. Shall I book that, or take your details so they can ring you back?

What you get

Triages apprentice vs employer on the first message

Instant 24/7 first response with lead capture for both

Routes to recruitment, employer engagement or delivery

Books employer information calls

Never quotes volatile funding rules as fixed, points to gov.uk and a human

The outcome

Employer and learner enquiries get answered the moment they land, not the next working day. Your team gets qualified leads with the context already captured, and nobody is misled by funding figures that have since changed.

Set it up in 5 steps

Create the Apprenticeship Enquiries assistant and add your provider details

Add your apprenticeship offer and the official gov.uk and Skills England pages as knowledge

Set the recruitment and employer-engagement emails for routing

Add a book-a-call link for employers

Deploy on your website via the web widget

How each feature helps

These are the platform features that make this use case work. Each one plays a specific role in delivering results.

Knowledge sources

You give your assistant information to learn from. Upload documents, paste URLs or connect cloud folders. The assistant reads everything, breaks it into chunks and uses the relevant bits when answering questions.

Actions

Actions let your assistant do things in the real world. Send an email, create a support ticket, update a CRM record or call any webhook. You decide which actions need human approval before they run.

Human handoff

When the assistant can't help or the customer asks for a person, it hands the conversation over to your team. The handoff includes the full transcript, a summary and a suggested next step so your team can pick up without asking the customer to repeat themselves.

Recovery loops

Instead of saying "I don't know" and leaving the customer stuck, the assistant tries harder. It rephrases its search, asks a clarifying question, offers a form to fill in or connects them with a human. If the same gap keeps coming up, it logs it so your content team can fix it.

Ready to build yours?

Start with this example and customise it to fit your organisation. You'll have a working assistant in minutes.